Innovation drives high-quality development of the iron oxide pigment industry

Driven by stricter environmental protection policies and the upgrading of downstream industries, the iron oxide pigment industry is entering a critical period of technological innovation and quality upgrade. As a leading domestic supplier of iron oxide pigments, Kerui (Hangzhou) New Materials Co., Ltd. continues to inject green energy into coatings, plastics, building materials and other fields with its full-scenario product matrix, strict quality control system and customized technical services, becoming a benchmark enterprise for high-quality development of the industry.

Deepening technology and building full-scenario solutions

Guided by customer needs, Kerui has created five core product lines: micro-powder pigments with particle size control of ≤17 microns and ISO1248:2006 batch stability standards achieve efficient dispersion and accurate color reproduction in the fields of coatings and inks; high-temperature resistant products withstand the test of 280℃ processing and become the first choice in the fields of plastic modification and asphalt coloring; low-heavy metal pigments have passed the EU FAMI-QS certification, providing safety solutions for the feed additive market; high-density products increase container loading by 50%, helping customers reduce logistics costs; architectural-grade pigments with 5-year weather resistance guarantee enable color durability of exterior wall coatings and cement products.

Quality builds foundation and creates international competitiveness

The company simultaneously operates ISO9001 quality management system, ISO14001 environmental management system and ISO45001 occupational health and safety management system, and implements full-process data monitoring from raw material traceability to finished product delivery. Its original "three inspections and one test" mechanism - raw material entry inspection, production process inspection, finished product factory inspection and third-party comparative inspection, ensures that key indicators such as product heavy metal content and hue deviation are more than 30% better than the national standard.

Service empowerment, reshaping the industry ecology

Aiming at customer pain points, Kerui launched a "technology + supply chain" dual-wheel drive service model: three major technical service centers were established in East China, South China and Central China, equipped with colorimeter, particle size analyzer and other equipment, providing 24-hour process response; through high-density pigment loading optimization, high-temperature resistant pigment processing parameter simulation and other solutions, help customers reduce comprehensive costs by 15%-20%.

Innovation-led, anchoring a green future

Facing the "dual carbon" goals, Kerui has launched research and development projects such as water-based iron oxide pigments and bio-based modified products, and has built a joint laboratory with Zhejiang University to tackle zero VOC emission technology. The company's general manager said: "We want to be not only a supplier of iron oxide pigments, but also a partner in our customers' ESG transformation."

From large-scale production to refined services, from quality control to technological innovation, Kerui is reshaping the iron oxide pigment industry with its full value chain advantages, providing a "Chinese solution" for the green upgrade of the global manufacturing industry.